The Virginia Living Museum is a private non-profit museum and education center dedicated to connecting people to nature through educational experiences that promote conservation.
Why do we charge admission?
We must earn 82% of our income through areas such as admissions, memberships, store sales, facility rentals, program fees and fundraising.
The Museum receives no direct support from the federal or state governments. We are grateful for the continued support of the City of Newport News, which currently accounts for 17% of our total operating budget.
We are also grateful for the support we receive from individuals, businesses and foundations in the form of donations and sponsorships.
The Museum has a small endowment, which funds special projects but cannot solve day-to-day operating challenges.
Unlike museums with static collections, the Virginia Living Museum’s extensive collection of live animals requires food and care 24/7.
The VLM’s purpose is to encourage a commitment to protection and conservation of our natural world and its delicately balanced components by educating people (including thousands of schoolchildren each year) about the biological and physical world and its relationship to the environment of the planet and the universe beyond.
Are discounts available?
The Museum offers special promotions and discounts throughout the year (see below). The Museum also offers a Pass Bank program allowing recognized need-based organizations to obtain free passes for visits to the Museum.
Museum Membership is the best way to save money if you plan to visit more than once a year. There are several membership levels, ranging from individuals to families and grandparents, plus options for bringing guests. Learn more about the different levels and benefits of membership.
Ongoing Discounts
AAA and seniors discount: $1 off admission
Active Duty Military discounts: $1 off admission, 10% off membership (must be purchased at the Museum).
Entertainment Book coupon: Buy 1 ticket, get another ticket at equal or lesser value free.
Area Visitor Guides coupon: $1 off up to four admissions.
Newport News residents and city employees can visit for free during one week every January.